Using Market Stats to Succeed in Fredericton Real Estate

Lauren Reynaert

Alright, REALTORS, let’s talk reality for a minute here. Social media, we love it, right? The dreamy home photos, the slick “just sold” posts, and, of course, the hashtags. DreamHome. But here’s the thing — are we, and I mean all of us, maybe leaning a little too much on those clicks and likes? Are we, you know, maybe forgetting about the things that really matter, like the actual market stats?

Lauren Reynaert

I mean, take this for example. You’ve got a stunning listing. It’s got curb appeal for days, and the reel you made for Instagram? Chef’s kiss! But if you don’t have the data, like, the hard numbers to back up your pricing strategy, are you really serving your client? Or are you kinda, I don’t know, just throwing spaghetti at the wall? Because that’s what it feels like when REALTORS skip the stats.

Lauren Reynaert

And this isn’t, like, hypothetical either. I remember a REALTOR here in Fredericton—won’t name names, of course—who got caught up in this exact thing. They had this gorgeous property, but they priced it way too high because they were banking on how “unique” it was. Here’s where the trouble started, though. They didn’t check the latest Matrix stats. Turns out, the demand for properties in that range had tanked over the last quarter. They sat on that listing. For, what… six months? Maybe longer. When it finally sold, the price was waaay below the original ask. Their client wasn’t thrilled. And and honestly, it didn’t do that REALTOR any favors either.

Lauren Reynaert

So, what happened there? Well, it’s pretty simple. By skipping the stats, they ignored the most fundamental rule of our industry—it’s a numbers game. You’ve gotta know the averages, the ratios, the trends. Instagram likes aren’t gonna tell you what the average sale price is or how long listings are staying on the market. And trust me, knowing those numbers, using those numbers, that’s what separates the REALTORS who thrive from, well, the ones who struggle.

Lauren Reynaert

Alright, let’s dig into the nitty-gritty here. When we talk about being a top-notch REALTOR, there are some non-negotiables. And at the top of that list? Knowing your numbers. I’m not talking about your follower count or how many “likes” your latest post got. No, I mean the metrics that actually guide decisions—like average sale price, list-to-sale ratio, days on market. These are the tools that can make or break a deal.

Lauren Reynaert

Think about the average sale price, for example. If you don't have a solid understanding of what homes are selling for in your local market—say, Fredericton specifically—you’re kinda working in the dark. It’s like trying to navigate downtown during rush hour with no map. You’re guessing, and guessing isn’t exactly a selling point for trust, is it?

Lauren Reynaert

Or take the list-to-sale ratio. This one’s a game-changer when it comes to negotiation. It’s the percentage of the original listing price that homes actually sell for. Say you’re working with a buyer who feels like they’re getting an amazing deal because they’re offering below listing price. But guess what? If the average ratio in Fredericton shows homes are selling closer to 98% of their list price, that lowball offer? Not as attractive as they might think. Numbers like this give you the confidence to stand firm and get better results for your clients.

Lauren Reynaert

And of course, there’s days on market. That one stat can tell you so much about the market’s pace. Is it heating up? Cooling down? I mean, if the average home in Fredericton is snagged in, let’s say, 21 days, but a listing has been sitting for 45, you’ve gotta ask why. Is it price? Staging? Something else? Without this data, you’re guessing instead of diagnosing the issue. And trust me, diagnosing is what REALTORS need to do.

Lauren Reynaert

I’m reminded of a case that really drives this home. There was this property in Fredericton—a lovely older home. Gorgeous charm, lots of interest. But, here’s the kicker: the agent working the listing didn’t really grasp the list-to-sale dynamics in that price bracket. The property was listed too high, way out of sync with market norms, and buyers just balked. Negotiations dragged on, and by the time it sold, it was miles below the original ask. The seller, understandably, was frustrated.

Lauren Reynaert

And that REALTOR? Well, let’s just say, it wasn’t their shining moment. They spent months scrambling to course correct all because they didn’t start with the numbers. It’s frustrating to see because these tools, these metrics—they’re right there for us. It’s just about, you know, using them.

Lauren Reynaert

So, REALTORS, here’s the real question—how do we actually stay competitive in this fast-moving market? Well, it starts with one thing: making time. I know, I know, your days are full. Showings, client calls, staging advice… it’s a lot. But carving out just a few minutes each day to check in on local market data? It’s invaluable. It’s not about finding hours; it’s about building a habit. Start by setting aside even ten minutes to look at CREA or pull up the latest Matrix stats. Think of it like brushing your teeth—for your business.

Lauren Reynaert

And here’s why it matters. The REALTORS who dominate their markets aren’t just winging it. They’re tracking trends, spotting opportunities before the competition. Let me share a quick example. A colleague of mine here in Fredericton—sharp as a tack, by the way—she noticed a dip in inventory last quarter but saw a spike in buyer activity. Instead of just moving along like nothing was happening, she got proactive. She advised her sellers to list immediately, even when others were waiting for spring. Guess what? Multiple offers rolled in—above asking! All because she caught the trend early.

Lauren Reynaert

And this isn’t rare. REALTORS who consistently integrate stats into their work aren’t doing magic—they’re just doing the homework. Imagine your clients getting that same kind of experience because of your insights. It’s the little steps that lead to big wins.

Lauren Reynaert

But it’s not just about spotting trends—it’s about confidence. When you walk into that listing appointment or negotiation armed with current stats, your confidence shines. Clients notice that. They trust it. It’s powerful to be able to say, “The average days on market for homes like yours is 22, and the list-to-sale ratio is 97%.” Numbers don’t lie, folks, and neither will your results when you use them well.

Lauren Reynaert

So, here’s my challenge to you: tomorrow—don’t wait until Monday—start small. Look up one stat that you haven’t been tracking closely, whether it’s sale prices or inventory levels. Make it a part of your routine. Because trust me, the REALTORS who thrive in Fredericton’s dynamic market aren’t the ones who rely on guesswork; they’re the ones who are prepared. And you? You’ve got this. Dive into the numbers, lean on the data, and show your clients why you’re the expert they need.

Lauren Reynaert

And that’s all for today’s episode. Thanks for joining me, REALTORS. I hope you’re walking away with a new perspective—not just on the importance of market stats but on how you can use them to lead and succeed. Until next time, keep aiming high, stay tuned on those trends, and as always—stay savvy out there!